Our Story
Since 1985, we've been dedicated to making genuine Italian pizza with a deep commitment to tradition.
From Naples to Your Neighborhood
'SoftDomain started as a vision to deliver true Neapolitan pizza to Berlin. Established by the Rossi household, our pizza shop opened in 1985 as a quaint, family-managed spot, with recipes passed down the lineage.
Our founder, Marco Rossi, mastered pizza craft on her trips across Italy, especially under the guidance of renowned chefs in Naples, the home of pizza. Back in the United Kingdom, her goal was to replicate the essence of classic Italian pizza, sticking to age-old processes and top-notch materials.
From our humble beginnings as a small 12-seat eatery, we've become a cherished fixture in the community without compromising on our dedication to peak quality and authenticity. We maintain our heritage by using traditional wood-burning ovens, preparing our dough from scratch daily, and choosing only the premium ingredients available.
Nowadays, 'SoftDomain' is still in the hands of the same family, with the Rossi lineage's next generation at the helm, guiding our devoted team. Although we've introduced some contemporary updates, we've held onto the core of what we do: producing delectable, genuine pizza that unites our patrons.
Our Values
Quality Ingredients
We secure the freshest, top-tier ingredients, collaborating with neighborhood growers and Italian suppliers to deliver true flavors.
Traditional Methods
We handcraft our pizzas following enduring traditions, including 48 hours of dough fermentation and baking in original wood-fired ovens.
Community Focus
To us, being more than just a pizzeria means actively participating in our community, fostering local ventures, and offering a place where everyone feels welcome.
Sustainability
Our commitment to the environment is reflected in our sustainable practices, from minimizing food waste to using eco-conscious packaging and backing sustainable farming.
Meet Our Team
The dedicated individuals crafting our sublime pizzas
Marco Rossi
Owner & Head Chef
A second-generation proprietor who honed her skills in Naples and has refined our recipes for over a decade.
Isabella Torres
Executive Chef
With Italian training, Isabella brings over a decade of gastronomic expertise to our establishment, focusing on dishes that celebrate the seasons.
Lorenzo Ferrara
Master Pizzaiolo
A Neapolitan native, Lorenzo has over twenty years of experience crafting impeccable pizzas and is responsible for educating our entire team of pizza artisans.
Emma Clark
Restaurant Manager
Emma is the one who ensures that every visitor enjoys an impeccable dining experience, leading our hospitality team with both friendliness and efficiency.
Oliver Wu
Sommelier & Beverage Director
Oliver manages our drink selection, specializing in Italian juices and the perfect complements to our pizza.
What Our Customers Say
Nothing beats the genuine Neapolitan pizza at this place. The crust strikes the perfect balance of chewiness and those characteristic charred spots that only a wood-fired oven can impart.
Edward Bennett
I appreciate how 'SoftDomain' commits to local sourcing and sustainable practices. You can really tell the difference with each mouthful. And their rotating special dishes are always a delight.
Grace Thompson
I've been a regular for years, and the experience is consistently outstanding. The staff make you feel right at home, and the pizza is divine—do try the Truffle Mushroom variety!
Alexander Reed
Awards & Recognition
Most Coveted Pizzeria in Karlport
Local Culinary Awards, 2017-2021
Top 50 Pizza Destinations in the UK
Great British Eats Guide, 2018-2020
Certified Genuine Neapolitan Pizza
Pizza Connoisseurs Association, 2017
Award for Excellence in Sustainable Practices
Eco-Friendly Business Federation, 2021
Come Visit Us
Join us for an unforgettable experience with authentic Italian pizza in a cozy, welcoming environment